Regulation Project
Today in media, our teacher introduced us to our new project. This project is especially for regulation. We had to find a Goliath and a David in media, and make PowerPoint presentation with a video to go along with it explaining what is on the presentation. Here is my outline for the presentation!
Outline
Part 1: Company Profiles: A "Goliath" and a "David"
1. Choose Your Companies:
Select two companies that produce content in your chosen industry:
- The "Goliath": A large, mainstream, well-known company
- The "David": A small, independent producer or creator
Goliath: ABC / Disney Television Studios
David: Entertainment One (eOne) - originally produced the series before Disney
acquired the distribution rights in partnership with ABC
2. Compare Their Ownership and Goals:
Who owns your "Goliath"? Is it part of a massive conglomerate? What does this suggest
about its main goal?
ABC is owned by The Walt Disney Company, which is a massive global
media conglomerate. Disney controls multiple major networks, streaming platforms like
Hulu and Disney+, and production studios. I think their main goal is to maximize their
profit through mass distribution, cross - platform synergy, merchandising, and global
branding. The content is designed to appeal to wide audiences and generate high ad
revenue and streaming subscriptions.
Who owns your "David"? Is it privately owned or crowdfunded? What does this suggest
about its goals?
Entertainment One (eOne) started as an Independent media and
distribution company in Canada. It focused on scripted dramas and international licensing
before being acquired by Hasbro and later selling parts to Lionsgate. I think the original
goal was creative storytelling and licensing for profit through partnerships, but with more
niche and flexible creative control compared to Disney.
Research Notes:
- The Rookie is produced and distributed through ABC/Disney
- The show was co-produced with eOne in early seasons
- Disney uses its network and streaming reach to push the show globally
- eOne handled early production logistics and international sales
3. Applying Theory: Comparing Their Content (Curran and Seaton)
The Idea: Curran and Seaton argued that concentrated ownership by a few powerful
companies leads to safer, more formulaic content designed for maximum profit.
Your Task: Compare the typical media products from your "Goliath" and your "David."
(specific movies or music albums/songs)
Does the Goliath's content seem "safe," with broad appeal? Yes
Does the David's content seem more creative, niche, or risky? Yes
How does this comparison support or challenge Curran and Seaton's ideas?
It supports their ideas. Goliath plays it safe for profit and reach while David adds creativity but has less control. Big companies focus on money, small ones focus on storytelling.
Your Analysis:
The comparison between ABC/Disney and eOne supports Curran and Seaton’s theory. ABC, as
the Goliath, creates safe content like The Rookie that appeals to a wide audience and avoids
anything too controversial, ensuring steady ratings and advertiser satisfaction. In contrast,
eOne, as the David, tends to support more flexible and creative storytelling, especially in the
early stages of production. However, its influence is limited once the larger network takes
control. This reflects how concentrated media ownership pushes content toward predictable,
risk-free formats, while smaller producers focus on more creative ideas and niche audiences but
lack the power to fully control the final product.
Part 2: The Rules and the Regulators
4. Who Are the Referees? (The Regulators)
What is the official organization responsible for regulating this media industry in your country?
Their role is to regulate broadcast television in the United States. It sets guidelines on indecency,
language, violence, and advertising to ensure TV content meets federal standards, especially
during prime-time hours.
Regulatory Body: Official Regulatory Body(U.S.): Federal Communication Commission (FCC).
Do their rules seem to affect your "Goliath" and "David" in the same way?
No. ABC/Disney must follow FCC rules strictly since it's a major network. EOne has more flexibility during production but must adapt to ABC’S standards to air.
Example of Regulation: Find a specific example of this regulator taking action. Did it
involve a product from a large or a small company? Describe what happened.
ABC has faced FCC complaints for language and sensitive content during prime-time. Independent producers like eOne must adjust scripts or scenes to meet the rules before airing.
5. How Have the Rules Changed Over Time?
Were the rules for your media industry different in the past (10, 20, or 50 years ago)? Were
they stricter or more relaxed?
Yes. FCC rules used to stricter, especially with language, violence, and nudity on TV. Certain words and scenes weren’t allowed at all during prime-time.
What big event or new technology caused the rules to change?
The rise of cable and streaming platforms loosened restrictions. Streaming isn’t regulated the same way as broadcast TV, which gives more creative freedom.
Research Notes on Changes:
TV went from tight broadcast control to looser standards as more content moved online. Now, networks still follow FCC rules, but streaming allows edgier content without the same limits.
Part 3: Modern Challenges to Regulation
6. The Impact of the Internet and Global Culture
How does the internet help both your "Goliath" and your "David"?
It lets both reach global audiences fast. ABC/Disney uses streaming and social media to push The Rookie worldwide. EOne can sell or license shows internationally more easily.
How does this global reach make it hard for a single country's regulator to enforce its rules
on both types of companies?
Different countries have different media laws. One country's rules can't control how content is shared or viewed online worldwide.
Your Analysis:
The internet gives both big and small companies more power to reach audiences outside the U.S. regulation. This makes it harder for the FCC to control content compared to the past, which means more creative freedom.
7. Applying Theory: Protection vs. Choice (Livingstone and Lunt)
The Idea: Livingstone and Lunt highlight the regulator's struggle between protecting
citizens from harm and giving consumers freedom of choice.
Your Task: Think about your two companies. Does the regulator's challenge change when
dealing with a "Goliath's" blockbuster product versus a "David's" niche online content?
Yes. With ABC/Disney (Goliath), the FCC enforces stricter rules since it reaches millions of
viewers. With eOne (David), there’s less direct pressure because niche online content targets smaller audiences.
Your Analysis:
Regulators focus more on big companies to protect the public from harmful content. Smaller producers get more freedom because their reach is limited which makes enforcement less strict.
8. Applying Theory: Power to the People? (Dan Gillmor)
The Idea: Dan Gillmor saw user-generated content ("we the media") as a way for ordinary
people to challenge big media.
Your Task: Does user-generated content seem to challenge your "Goliath" more, or does it
primarily help your "David" build a community?
It mainly helps David. EOne can use fan reactions, online discussions, and social media buzz to help build stronger communities and keep the show relevant.
Your Analysis:
User-generated content gives smaller producers more visibility and loyal audiences. It doesn’t hurt big networks like ABC much, but it helps smaller companies grow their presence and engagement.
9. The Downsides of User-Generated Content
What are the problems that come with user-generated content?
Misinformation, lack of regulation, copyright issues, and harmful or offensive content.
How do these problems make regulation almost impossible for both large and small-scale
content?
There’s too much content for regulators to control. It spreads fast and globally, making it hard to monitor or enforce rules.
List of Disadvantages:
Hard to fact-check everything easy to spread harmful content- copyright violations little accountability overload of unverified information
Part 4: Case Study in Action: A Specific Example
10. Pick a specific contemporary (2021 or later) media product from either your "Goliath" or
your "David." (Choose one you have less information on so far)
Your Chosen Media Product & Company: The Rookie: Feds - ABC/Disney
11. How was this product regulated? Since it aired on network television, it had to follow FCC
content guidelines. This includes restrictions on language, sexual content, and violence during
prime-time.
What rating or classification did it receive? TV-14 due to moderate violence, language, and mature themes.
Was there any controversy surrounding its content? Did the company's size influence the
public or regulatory response?
There was some critism around its portrayal of law enforcement and since ABC is a major network, it faced stronger public scrutiny, but Disney’s influence allowed them to manage and control the narrative effectively.
Your Analysis:
Big companies like ABC/Disney face tighter regulation and public attention because of their large reach. Even mild controversy attracts headlines and requires quick response. Smaller companies wouldn’t face the same level of pressure since they’re less popular.
Overview
As you probably already knew, my answers are in red and the questions are in black. The questions that we were asked, correlate directly towards regulation. I have to say, some of these theories I didn’t know about so the internet was a lovely resource that was heavily needed for this project. I did use a little bit of AI to find other information too, more about how “The Rookie” followed into some of the theories above. Other than that, I’m really happy about how my outline turned out and I’m excited to talk next about the video and presentation. Stay tuned!